The fundamental strategy of Save Soil – Thaaimann Kaakkum Vivasaayam (SS-TKV) revolves around organizing regenerative agriculture training programs, providing both online and offline support, and selecting lead and expert farmers who volunteer to educate and inspire their peers. These lead farmers showcase their model farms, which also serve as venues for training programs, and sharing their success stories on social media.
To better connect with farmers and understand their challenges, SS-TKV also operates its own model farms, experimenting with various crops and cultivation methods to develop effective farming practices. Furthermore, marketing research is conducted to assist transitioned farmers in developing successful farm enterprises.