The implementation strategy of Save Soil – Thaaimann Kaakkum Vivasaayam (SS-TKV) employs a "raindrop model" to disseminate regenerative farming practices widely. This approach initially targets semi-medium and medium landholding farmers, who generally possess a greater capacity for risk-taking, perseverance, and understanding of the techniques.
Once successful, these farmers become mentors, advancing the movement. SS-TKV facilitates training programs where these expert farmers educate others, leveraging the strong trust within the farming community to accelerate the adoption of new agricultural practices.