Efforts are underway to establish online and offline producer-consumer platforms, enabling farmers to interact directly with consumers and sell their produce. Extensive groundwork has been completed, including visiting numerous farmers and introducing them to the concept. This initiative has garnered considerable interest from farmers and is currently in development.
The broader objectives of this platform are to:
- Foster a sense of pride among regenerative farmers by ensuring their produce is valued above chemically grown alternatives.
- Minimize price fluctuation risks for farmers by cultivating a dedicated consumer base.
- Establish a highly trusted brand for consumers in the organic produce market.