Save Soil – Regenerative Revolution (SS-RR) was launched by Sadhguru in 2007 as part of Isha's commitment to environmental restoration. This initiative aims to enhance soil fertility and improve the economic wellbeing of farmers throughout Tamil Nadu and Puducherry. Formerly known as the Isha Agro Movement, the project now concentrates on transforming agriculture by introducing holistic farming methods and promoting farmer-to-farmer knowledge sharing.

Through training courses, farm schools, and on-farm trials, SS-RR equips farmers with the skills necessary to transition to regenerative agriculture. By providing support in areas such as crop techniques, soil fertility enhancement, and marketing, SS-RR empowers farmers to increase yields, reduce reliance on external inputs, and enhance incomes.

The initiative has successfully developed model farmers who volunteer to share their experiences, demonstrating the effectiveness of regenerative agriculture and providing practical training opportunities for fellow farmers.